Communications MBA

Communications MBA

In recent years, it has become increasingly obvious that some of the old ways of using advertising and marketing to create, manage, and manipulate brand identity are not as effective. Thanks to a combination of factors, including the explosion of the Internet, media fragmentation, and a more sophisticated customer base, it has become clear that companies need to go in a new way when it comes to their corporate communications. Business schools have already recognized this change and have created a new Masters of Business Administration (MBA) degree in communications to address this need and create the ideal management professional, specializing in communications.

So what does the communications MBA entail? First of all, the MBA is a graduate level degree that can take anywhere from one to three years to complete depending on the program you choose. In order to qualify for the MBA, you must have an undergraduate degree (preferably in marketing, public relations, journalism or communications), and you must have a good score on the GMAT test.

Today, there are a wide variety of ways to earn your MBA degree, whether through an executive MBA program that takes a year, a standard two-year program or the many options available on the evenings, weekends, and online. The first year of the MBA degree normally covers core business strategies such as economy, strategy, and leadership skills.

In order to specialize in communications, you will likely switch from general business topics to more focused subjects, such as advertising, advertising copywriting, the techniques of applied marketing, and the ethics, rules, and dynamics of mass communication, such as research and analysis, news and press release writing, the principals and ethics of communications, and managing media relations.

Communications can be a highly competitive field, and the MBA in communications is one tool that can help give you an advantage. When you have completed your MBA in communications, you will have a wide variety of potential careers available, including advertising management, marketing management, sales management, public relations management, press relations, and many more. Obviously, communications and management are related fields with many areas that overlap. By combining the two aspects of communications, you will offer companies a wide-range view of the field, making you a greater asset to any organization. This degree is so dynamic, in fact, you can choose from a wide cross-section of employers.

Communications professionals are needed in public and private corporations, educational institutions, and in local, county, statewide, and even federal government offices, as well as non-profit organizations both large and small. If you are interested in working in communications and earning a graduate degree, then the communications MBA is a route to consider. Take the next step in your future career today!