Marketing MBA Articles
Marketing MBA

Marketing MBA

As consumers have gained more control in the marketplace, marketing has become central to critical business decisions. Many CEOs are now demanding that their organizations understand and leverage consumer knowledge for competitive advantage. As a result, demand for business-minded marketers has grown and the profession has gained national recognition. One way individuals can learn to […]

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Communications MBA

Communications MBA

In recent years, it has become increasingly obvious that some of the old ways of using advertising and marketing to create, manage, and manipulate brand identity are not as effective. Thanks to a combination of factors, including the explosion of the Internet, media fragmentation, and a more sophisticated customer base, it has become clear that […]

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Customer Relations Marketing MBA

Customer Relations Marketing MBA

More and more, consumers are taking control. Particularly with the advent of the Internet and its army of “citizen journalists,” managing customer relations is far more of a challenge today for most companies and their marketing staff than it used to be. One of the tools available to organizations for help with this is the […]

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MA in marketing

MA in Marketing

Marketing is more challenging than ever today. A more diverse audience, a wider array of tools to use, and a far more savvy and selective public means that those that create marketing strategy need to be more knowledgeable than ever before. Companies today are working hard to understand and utilize consumer awareness to create a […]

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MBA Advertising Marketing

MBA in Advertising and Marketing

Advertising has become so ubiquitous that companies have to work harder than ever to capture the attention and loyalty of consumers. Because advertising is a part of every corporation’s marketing plan, experienced marketing managers that specialize in advertising are in high demand. Marketing and advertising is a growing business that is constantly evolving, and today, […]

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