Product Management Marketing MBA

Product Management Marketing MBA

When you grab a product off the shelf at the store, you probably do not remember or particularly care what led you to pick that particular brand of that particular product. But there is someone that cares — a whole team of people—and one of those people is probably a product manager. The product manager is the person at a company that takes a product through every step between idea and distribution.

The product manager starts out with a concept, creates a plan, forecasts the success, and guides the product through the entire “product lifecycle.” Product managers also are the driving force behind new product development, and are therefore, a critical component to any company’s success. But until recently, there were no graduate degrees with a product management subspecialty available to the ideal individuals to become product managers — marketing specialists. This has changed, and a small group of schools are beginning to see the light. Today, several business schools offer marketing MBA degree programs that focus exclusively on brand and product management.

So what does that entail? Managing a product through its entire lifecycle is much like managing a small business. To become an expert in product management, you will need to incorporate many of the elements of a variety of MBA degrees: entrepreneurship to learn about advocating and funding your product; general management to learn about coordinating your team; and particularly marketing. The MBA degree in marketing strives to provide the core skills you will need in product management. The first year of the MBA degree normally covers core MBA areas, such as economy, strategy, and leadership skills.

During the second year of your MBA program, you will likely begin the in-depth study of your specific field. Some of the areas you may cover as part of the marketing MBA include development of consumer audiences, consumer behavior, market research, the analysis of demand, strategic planning, marketing campaigns, consumer relations, advertising, studying the market, cost volume and profits, and a range of other areas involved in marketing. The marketing MBA might have coursework that incorporates specific aspects of product management.

So, if you are interested in becoming a project manager, one place to start is with the MBA degree in marketing with a subspecialty in product management. If this seems like the right career path for you, begin today. Take your GMAT test, pull your MBA application together, and in a short period of time when you are at the store picking up a little something, you might just take a moment to think of the hard work that so many people put into making that product possible. Get started today!