Social Media Marketing MBA

Social Media Marketing MBA

Today, corporations are no longer able to control the conversation about their products. Thanks to the development of Web 2.0 and the advent of social media, everyone is talking about products online, and the conversation is not always positive. How do companies harness and manage the conversation? By hiring marketing managers that specialize in social media. Who are these managers? Individuals with strong knowledge of social media and marketing.

One way to gain some of marketing and business skills required to become a manager in the field of social media is to consider the Masters of Business Administration (MBA) degree with a marketing focus. What is the marketing MBA degree? The MBA in marketing is a graduate-level degree in business management.

The marketing specialization in the MBA aims to train students to understand the intricacies of management, risk management, and to sharpen both their quantitative and qualitative skills. As the economic climate evolves and changes, it has become more critical than ever that managers are skilled in more than just basic management. A marketing specialist can increase their credentials and add to their resume by earning the marketing MBA.

No matter what your specialty, the first year of the MBA degree usually covers traditional business subjects such as finance, administration, risk management, leadership, business law and ethics, human resources, and conflict management. As you finish the first portion of your MBA degree, your curriculum will typically adapt to focus more on marketing.

Some of the areas you may cover as part of the marketing MBA include development of consumer audiences, consumer behavior, market research, the analysis of demand, strategic planning, marketing campaigns, consumer relations, advertising, studying the market, cost volume and profits, and a range of other areas involved in marketing.

What is social media? Basically, any aspect of the Internet that involves conversation falls into the category of social media. This includes blogs, networking sites such as Facebook, and other sites such as Twitter. Both the wonder and the difficulty of these sites is the incredible speed in which they move.

A new commercial made by one part of the marketing team can offset a series of reactions that can be either positive or negative. A good example is the “Motrin moms” incident: a commercial put on the Motrin website caused such a flurry of protest by mothers on Twitter that the site had to be shut down and the commercial pulled – on a Sunday. As a result, the importance of social media has been emphasized, and the marketing MBA degree curriculum is adapting to encompass this need.

If you are already in the field of marketing or want to work in the field of marketing, a marketing MBA degree could be the perfect fit for you. Additional familiarity and training in social media can make you even more valuable to companies today. So get started earning your marketing MBA!